Press Release Skill

Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.

Required Inputs

• The news (what is actually happening — be specific)
• Company name
• Date of announcement / embargo date
• Key quote (from which executive and approximately what they want to say)
• Why this matters (to the reader, not the company)
• Target media (trade / national / local / consumer / investor)
• Media contact details

Output Structure

FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time]