Product Positioning Doc Skill

This skill produces a complete product positioning document following the April Dunford positioning methodology. Output covers category definition, target customer, unique attributes, proof points, and a messaging hierarchy — ready to align GTM, marketing, sales, and product teams.

Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked (assumed, confirm) and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).

• Product name and what it does
• Target customer — who is it for? (role, company type, size)
• Problem it solves — what pain or goal does it address?
• Key alternatives — what do customers use today instead? (not just direct competitors — include status quo, spreadsheets, DIY)
• Differentiation — what does this product do that alternatives cannot? (not features — capabilities that produce different outcomes)
• Proof points — any customer data, case studies, metrics, or validation?
• Business goal — is positioning for a new category, expansion into new segment, or repositioning away from a declining category?

Output Structure