property-listing
Property Listing Skill
A great listing sells the feeling of living there while staying truthful — it leads with what makes the home special, paints the lifestyle, and gives buyers the facts they need to want a showing. This skill writes that description: appealing, scannable, and accurate, without the tired clichés or anything that crosses fair-housing lines.
Note: this is a marketing aid, not legal advice. Listings are regulated — Fair Housing laws prohibit language that indicates a preference or steers based on protected characteristics (race, religion, familial status, disability, etc.), and claims must be truthful. Describe the property, not the ideal buyer; have material claims and compliance reviewed per your jurisdiction/MLS rules.
Working from a brief
Given the basics (beds/baths, key features), write the listing anyway — infer appealing, plausible framing from what's given, and mark any specific claim (confirm) (square footage, year, schools, HOA). Never invent facts (size, upgrades, permits) and never use buyer-preference language. Describe the home.