retention-analysis
Retention Analysis Skill
Diagnose why users leave, identify what keeps them, and recommend specific, testable interventions — not vague "improve onboarding" suggestions.
Retention Fundamentals
The retention curve has two components:
- Steepness of initial drop (D1–D7) — onboarding problem
- Long-term floor level — product-market fit indicator
A product with PMF has a retention curve that flattens. If it trends to zero, you have a PMF problem, not an onboarding problem. Name this distinction explicitly.
Retention Metrics Definitions
| Metric | Formula | What It Tells You |
|---|---|---|
| D1 Retention | Users who return on day 2 ÷ new users day 1 | Quality of first experience |
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