Transcreation Skill

A translated tagline is often technically correct and completely dead — puns don't survive, cultural references miss, the emotional punch evaporates. Transcreation recreates the intent and impact in the target culture, even if that means very different words. This skill does that for marketing and brand copy: capture the strategic intent, then write copy that works for the new audience — with options, because creative needs choices.

Required Inputs

Ask for these only if they aren't already provided:

• The source copy (tagline, headline, ad, slogan, CTA) and the target language + market/culture.
• The intent — what the original is trying to do (the feeling, the promise, the wordplay) — this is what you preserve, not the literal words.
• Brand voice & guardrails — tone, things to keep, things you can't say in this market.
• Constraints — character limits (ads), where it appears.

Output Format