Unit Economics Skill

A business is only viable if each customer is worth more than it costs to acquire and serve. This skill computes the core unit economics — CAC, LTV, the LTV:CAC ratio, payback period, and contribution margin — from real numbers (not vibes), states a clear verdict against the rule-of-thumb benchmarks, and shows which lever moves the model most.

Required Inputs

Ask for these only if they aren't already provided:

• ARPA — average revenue per account, per month (or per period).
• Gross margin % — the share of revenue left after cost-to-serve.
• Churn % — monthly customer (or revenue) churn — drives LTV.
• CAC — fully-loaded cost to acquire a customer (sales + marketing ÷ new customers).

Output Format

Unit Economics: [business]