value-proposition
Installation
SKILL.md
Value Proposition Skill
A value proposition is the single sentence that makes someone think "that's for me." Most are vague
feature-soup ("the all-in-one platform for modern teams"). This skill writes one that names the
audience, the outcome they actually want, and why you beat the alternative — the foundation every
landing page, ad, and pitch is built on. (For the category/competitive frame, pair with
product-positioning-doc; this writes the words.)
Required Inputs
Ask for these only if they aren't already provided:
- What it is — the product/service in one plain line.
- Who it's for — the specific audience (sharper segment = sharper value prop).
- The outcome — the result or transformation they get (not the features).
- The alternative — what they use today, and why you're better/different.
- Proof — any evidence (a metric, a mechanism) that backs the claim.