Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

/competitive-intel -- Know What You're Up Against

You can't differentiate if you don't know what you're differentiating FROM. Most founders either ignore competitors entirely ("we have no competition") or obsess over features without understanding messaging.

This skill maps the competitive landscape at the messaging level. Not feature comparison tables — positioning, angles, language, channels, and gaps. The output feeds directly into positioning-angles and keyword-research to find white space.

No SaaS tools needed. Systematic web research.

On Activation