Conversion Flow CRO

Purpose

Audit and optimize any multi-step conversion flow — signup, onboarding, trial-to-paid, checkout, upgrade. Map every step, find where people drop off, and fix each screen with specific copy and UX changes.

Reads

• brand/audience.md — Personas, pain points, motivation levels at each stage
• brand/positioning.md — Value props for reinforcement copy at each step
• brand/voice-profile.md — Brand voice for all copy suggestions

Brand Integration

• audience.md — Persona determines friction tolerance. A developer persona accepts more setup steps; a non-technical buyer needs fewer. Pain points inform which value reminders to show at each step.
• positioning.md — Value proposition reinforcement copy at each step should echo the positioning angle. If the brand positions on "saves time," every motivation booster references time savings.
• voice-profile.md — All redesigned copy (headlines, CTAs, supporting text) must match brand voice. A casual brand writes "Almost there!" while a professional brand writes "One final step."

Workflow