direct-response-copy
Installation
SKILL.md
Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
Direct Response Copy
Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.
That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.
Modes
This skill operates in three modes. Select based on what the user needs:
| Mode | When to Use | Trigger Phrases |
|---|---|---|
| Generate (default) | Write new copy from scratch | "write copy," "landing page," "headlines," "sales copy," "social post" |
| Cold-email | B2B cold outreach, prospecting sequences | "cold email," "cold outreach," "prospecting email," "nobody's replying" |
| Edit | Review and improve existing copy | "edit this copy," "review my copy," "tighten this up," "copy sweep," "proofread" |