Free Tool Strategy (Engineering as Marketing)

Purpose

Free tools are permanent acquisition assets. Build a calculator, checker, generator, or grader that your target audience actively searches for. It ranks in Google, gets shared, and funnels users to your paid product. One tool can drive more signups than months of content.

Reads

• brand/audience.md — Personas, daily workflow, pain points
• brand/keyword-plan.md — Search volume data for tool-related queries
• brand/positioning.md — Positioning angles to connect tool → product
• brand/creative-kit.md — Brand colors, fonts for tool landing page

On Activation

1. Read brand/audience.md, brand/keyword-plan.md, brand/positioning.md, brand/creative-kit.md.
2. If any file is missing, note what's unavailable. The skill works at zero context — ask the user directly for missing info in Step 1.
3. Pre-fill persona details, keyword data, and positioning angles from whatever brand/ files exist. Only ask for what's genuinely unknown.