On Activation

1. Check if brand/ directory exists in the project root.
2. If it does, read available files: voice-profile.md, positioning.md, audience.md, creative-kit.md, stack.md, learnings.md.
3. Apply any loaded brand context to enhance output quality.
4. If brand/ does not exist, proceed without it — this skill works standalone.

Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

/keyword-research -- Data-Backed Keyword Strategy

Most keyword research is backwards. People start with tools, get overwhelmed by data, and end up with a spreadsheet they never use.

This skill starts with strategy. What does your business need? Who are you trying to reach? What would make them find you? Then it validates with live search data and builds a content plan that actually makes sense.