Marketing Psychology

Purpose

This is a KNOWLEDGE skill. It does not produce standalone deliverables. Instead, it enhances any marketing asset — landing pages, emails, ads, CTAs, pricing pages, onboarding flows — by applying behavioral psychology principles that increase persuasion and conversion.

When another skill produces copy or UX, this skill provides the psychological layer: why certain framings work, which biases to apply, and specific before/after rewrites grounded in research.

No Reads/Writes

This skill is pure reference. It reads no brand files and writes no outputs. It is applied ON TOP of other skills' work.

Brand Context Enhancement

While this skill reads no files itself, the calling skill should provide brand context when available:

• audience.md -> Knowing the audience helps select the right social proof type (peer testimonials for B2B, user statistics for consumer), the right authority signals (industry certifications for enterprise, founder story for indie), and the right scarcity framing (launch pricing for startups, seat limits for teams).
• voice-profile.md -> Brand voice affects HOW principles are applied. A playful brand uses conversational loss aversion ("Don't miss out on..."). A professional brand uses data-driven framing ("Companies without X lose an average of...").
• positioning.md -> Premium positioning supports authority and anchoring. Challenger positioning supports liking and social proof from peers.