Page CRO (Conversion Rate Optimization)

Purpose

Take any landing page and audit it for conversion leaks. Score each element, prioritize fixes by impact, and provide ready-to-implement copy and layout changes. No vague advice — specific rewrites and structural fixes.

Reads

• brand/audience.md — Target personas, pain points, buying triggers
• brand/positioning.md — Value props, differentiators, proof points
• brand/voice-profile.md — Brand voice for copy rewrites

Brand Integration

• audience.md — Scoring thresholds shift by persona. A developer audience tolerates minimal social proof; a non-technical buyer needs more hand-holding. Pain points from audience.md inform which objections the page should address — unaddressed objections are the most common conversion killer.
• positioning.md — Every copy rewrite must reinforce the positioning angle. If the brand differentiates on speed, the hero rewrite should lead with speed. Proof points from positioning.md become the social proof recommendations.
• voice-profile.md — All before/after copy rewrites match the brand voice. A playful brand gets different CTA copy than a professional brand.

Workflow