Analyze Ad

Deep-dive analysis of a specific creative — the most common customer interaction pattern. Users paste ad names one after another, going 20+ messages deep. Optimize for this multi-turn flow.

References

Read ${CLAUDE_SKILL_DIR}/../creative-strategist/references/evaluation-framework.md for the 4-Question Evaluation Framework, metric pattern correlations, Ready/Iterate/Rethink call, and performance context awareness.

Phase 0: Find the Creative

The user may reference a creative by:

• Exact ad name — match against adName in creative insights results
• Approximate name — partial/fuzzy match, present candidates
• Ad ID — match against adIds array
• Creative asset ID — use creativeAssetIds filter parameter
• Description — "the UGC video with the woman unboxing"

Steps:

1. Pull get_creative_insights with SPEND insightType, limit 15. Include includeCreativeUrls: true so the user can see the creatives. Start with a smaller set — if the creative is active, it's likely in the top 15 by spend.