Audience Research

Three types of audience intelligence that feed creative strategy: defining who you're talking to, understanding how they actually talk and think, and reading what competitors are betting on.

Phase 0: Orient

1. Acknowledge: "I'll help you understand your audience -- who they are, how they talk, and what competitors are doing."
2. Detect mode from $ARGUMENTS and user message:
   • definition -- who to target (tension-based audience mapping)
   • reviews -- how they talk (5-bucket review mining)
   • competitive -- what competitors bet on (competitive audience analysis)
   • full -- all three, sequentially
   • If ambiguous, ask: "Do you want audience definition, review mining, competitive analysis, or the full picture?"
3. Connected workflows: After audience work, the user can flow into /create-concepts, /write-hooks, or /concept-engine with the audience context established here.

If the user already specified a mode or their intent is clear, skip questions and proceed.