Competitor Watch — Weekly Competitive Intelligence

A self-contained weekly competitive scan that any Motion customer can run. Tracks competitor ad strategies, messaging shifts, creative patterns, and new launches — then compares against last week's baseline to surface what actually changed.

No external context required. This skill uses only the Motion MCP and stores its own baselines. No repo, no strategy docs, no internal knowledge base needed.

Core principle: The value is in the delta, not the state. "Foreplay launched 6 new Lens-focused ads this week" is intelligence. "Foreplay has 41 active ads" is a fact sheet. Every finding answers: "What should I pay attention to this week?"

Baseline model: First run establishes a baseline. Every subsequent run compares current state to the previous week's baseline, reports what changed, and updates the baseline. Baselines are stored locally as markdown files.

Phase 1: Setup

1a. Parse Arguments

• --competitor: Optional. A domain (e.g., foreplay.co) to scan a single competitor. If omitted, scan all saved competitors.
• --baseline-only: Establish baselines without producing a delta report. Use for first run.