Create Concepts

Generate data-driven creative concepts that bridge analysis to action. Every concept is grounded in performance data, informed by competitor intelligence, and specific enough to brief. Uses the creative-strategist skill methodology and concept quality standards.

Phase 0: Orient

1. Acknowledge: "I'll generate ad concepts grounded in what's actually performing in your account."
2. Ask direction: "Any specific focus — hook-focused, format-focused, audience-focused? Or should I find the gaps and fill them?"
3. Connected workflow: After concepts, you can brief one (/build-brief), write hooks for it (/write-hooks), or go deeper on a specific angle.

If the user already specified the direction (e.g., "give me 3 UGC concepts focused on hooks"), skip questions and deliver.

Phase 1: Setup

1a. Parse Arguments