Industry Trends Analysis

Analyze competitor ad libraries to surface creative trends — what formats, hooks, and messaging strategies are being used across the industry. Uses the creative-strategist skill's competitive intelligence framework.

Critical caveat to carry through the entire analysis: Competitor creatives have no performance data. You're reading bets, not results. Frame everything as "they're testing this" not "this is working for them."

Phase 1: Setup

1a. Parse Arguments

• --brand: Optional. A domain (e.g., nike.com) or brand name to focus on a single competitor. If omitted, analyze all tracked competitors.
• --days: Controls the launch date filter. Default: 30. Maps to: 7 → LAST_7_DAYS, 14 → LAST_14_DAYS, 30 → LAST_30_DAYS, 90 → LAST_90_DAYS.

1b. Load Settings & Auth

1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for org-specific configuration. If the file does not exist, use these defaults and suggest the user run /customize:
   • competitors: pull from get_workspace_competitors