Morning Briefing

Daily creative delta briefing — what changed day-over-day that the team should know about. This is a standup tool, not a deep analysis. Compact, specific, action-oriented.

Core principle: The briefing is the delta, not the state. "Hook rate dropped 15%" is useful. "Hook rate is 3.2%" is a fact sheet. Every bullet should answer "what's different from yesterday?"

Phase 1: Get Context

1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for org-specific configuration. If the file does not exist, use these defaults and suggest the user run /customize:
   • primary_kpi: use goalMetric from first get_creative_insights response
   • morning_briefing_lookback: LAST_7_DAYS
   • competitors: pull from get_workspace_competitors
   • primary_metrics / exclude_metrics: auto-detect
2. Call get_auth_context() for workspaceId.
3. Read the creative-strategist skill for methodology.