Creative QA & Feedback

Review a creative asset across 6 dimensions: brand alignment, hook quality, strategic positioning, concept integrity, production quality, and brief adherence. Every piece of feedback connects to data, brand guidelines, or the strategic framework.

Phase 1: Get the Asset

1a. Parse Arguments

• Asset ($ARGUMENTS): The creative to review. Can be:
  • A URL to the ad
  • A screenshot description
  • A creative entity ID from Motion
  • A description of the asset
• --type: video, image, static, carousel, or unknown. Default: unknown (infer from context).
• --brief: The original brief this asset was built from. Optional but enables brief adherence check.

If no asset is provided, ask the user what they want reviewed.