Competitor Intel Alerts — Weekly Competitive Intelligence

Weekly competitive scan for brands tracked in the workspace inspo brands file. Reads the saved inspo brands file, fetches each competitor's full ad portfolio via motion inspo-creatives, runs survival analysis, diffs against last week's saved baseline, and posts a delta report to Slack.

Core principle: The value is in the delta, not the state. "Brand X launched 6 UGC ads targeting the solopreneur burnout angle this week" is intelligence. "Brand X has 40 active ads" is a fact sheet. Every finding answers: what should the team pay attention to this week?

Baseline model: First run establishes baselines. Every subsequent run diffs current state against the previous baseline, reports what changed, and writes a new baseline.

Phase 1 — Load context and inspo brands

1a. Resolve workspace