Audience Research

Ground your design decisions in what real users are actually saying and experiencing. This skill finds authentic signals from your target audience across the right sources — avoiding assumptions and marketing noise.

Distinction: This skill surfaces what users need (pain points, barriers, language). persona-archetypes then explains who they are (psychology, decision style, motivation). Together they create personas backed by evidence.

When to Apply

• Starting a new site or product — need to understand the audience first
• Refining messaging — what language resonates with the segment?
• Identifying pain points and barriers to entry
• Validating audience assumptions before investing in design
• Discovering objections and concerns users actually have
• Finding trust signals that matter to this segment

Workflow

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