Persona Archetypes

Aggregation of personality, motivation, brand-story, marketing, and digital-behavior frameworks for defining who a person or audience is — not just demographics, but how they think, decide, feel, consume, and respond.

Distinction: motion-web-design/archetypes.md covers visual site layouts (VEX, Velorah, etc.). This skill covers human personas and audiences.

When to Apply

• Creating or refining user personas, ICPs, or buyer profiles
• Choosing tone, messaging, or content strategy for a segment
• Mapping brand voice to audience psychology
• Designing UX/motion for specific decision styles or trust thresholds
• Auditing whether creative speaks to one personality type only

Workflow

Copy this checklist when building a persona: