Reference Site Analysis

Learn from what's already working with your target audience — not what's trendy or well-marketed, but what users actually validate.

Distinction: This skill finds successful competitors and peers, analyzes their UX, and extracts patterns that work. persona-archetypes explains who your audience is. audience-research documents what they need. Together, reference analysis shows how others have solved it.

When to Apply

• Before designing page architecture — what sections/flows do successful sites use?
• Before choosing copy approach — what messaging angles resonate with this audience?
• Before visual direction — what style/tone do winning sites in this space use?
• Validating assumptions — does the data support your hypothesis about what works?
• Finding anti-patterns — what do successful sites avoid?

Workflow

Copy this checklist: