Business brief

Product sense says what to build; business sense says why it matters to the business (Sidwyn Koh and Hannah Stulberg, Business Sense for Engineers, Path to Staff, Apr 2026). This skill points that lens at a whole company before the user commits time to it: a job they're weighing or starting, or a client they're pitching or about to work for. The output is one page they can reread in five minutes before a call.

The point is judgment, not a research dump. Every section should end in something the user can use: a lever to tie their work to, a question to ask, a reason to walk away. If a finding doesn't change what they'd say or decide, cut it.

Ground rules