Kelly Campaigns

Overview

Kelly Campaigns is a Busabase Cloud App-in-Skill. Its canonical product surface is the AirApp in Busabase, not a separate local-data product. The same Hono source supports an explicitly requested local preview with OAuth connection bootstrap. Use this skill as Kelly's outbound email-marketing operator: it keeps a dashboard over audience segments, drafted sends (campaign broadcasts, newsletter issues, and sequence steps), pre-send deliverability and subject-line QA, and post-send performance. The skill builds segments, drafts email copy, runs deliverability and quality checks, and prepares sends; the human reviews, edits, and approves each send in the app before anything is scheduled or sent.

This is outbound marketing to a subscriber list. It is distinct from kelly-email, which triages an incoming inbox. Keep them separate: kelly-email is about mail you received; kelly-campaigns is about mail you send to many people.