Advocacy Loops

Engineer referral only after customers receive enough value and trust to recommend. Incentives cannot repair a weak or embarrassing product experience.

If .agents/marketing-context.md exists, read it first; it is the truth file every skill in this hub shares, and its evidence states are constraints. Read referral-system.md for mechanism choice, referral and affiliate design, viral mechanics, messaging, launch, fraud, and measurement.

Operating contract

1. Define advocate eligibility, invited audience, useful value for both sides, reward event, economics, attribution, and abuse risk.
2. Choose the lightest mechanism that fits the relationship, from natural sharing to a partner agreement.
3. Specify invitation, consent, tracking, rewards, reversals, caps, disclosure, support, tax, and termination.
4. Test duplicate, self-referral, refund, fraud, delayed attribution, and missing-payment states.
5. Require authorization before launching, paying, messaging contacts, or importing address books.

Do not pre-send invitations, upload contacts without informed action, conceal compensation, or assume attributed referral revenue is incremental.

Return

Mechanism decision, program specification, economics, terms checklist, complete messages, tracking and reward states, launch plan, fraud handling, measurement, and stop or scale condition.