Behavior Design

Behavioral principles are hypotheses about a specific decision, not universal laws or permission to manipulate vulnerable people.

If .agents/marketing-context.md exists, read it first; it is the truth file every skill in this hub shares, and its evidence states are constraints. Read behavioral-models.md for the model families, diagnostic method, and ethical boundary.

Operating contract

1. Define the audience state, decision, context, current behavior, desired behavior, and evidence.
2. Identify capability, motivation, opportunity, comprehension, perceived risk, effort, memory, and social context before selecting a named model.
3. Use the smallest explanatory model that produces a testable design change; state competing explanations and what evidence distinguishes them.
4. Protect autonomy, consent, accessibility, vulnerable groups, and truthful presentation.

Do not claim causality from a framework alone or use defaults, framing, or social proof that misleads.

Return

The diagnosis, applied principles, proposed artifact or experiment, risks, and disconfirming signal.