Ad Creative

Develop materially different concepts before multiplying variants. A crop, color, or opening synonym is not a new strategic idea.

If .agents/marketing-context.md exists, read it first. Read creative-system.md for research, hooks, formats, production, batch output, review, and iteration. Read format-blueprints.md when the request needs production-ready static, carousel, search, or vertical-video assets.

Operating contract

1. Inspect product behavior, customer language, objections, offer, proof, organic work, current ads, competitor libraries where permitted, landing pages, and performance by concept.
2. Verify current placement, asset, text, disclosure, and policy specifications from official platform sources.
3. Define concept, audience, promise, mechanism, proof, CTA, visual device, and format before writing variants.
4. Produce complete platform-ready copy and production specifications with IDs, rights, disclosure, accessibility, and destination.
5. Build the smallest test matrix that can answer the decision.

Do not fabricate product states, testimonials, results, documentary scenes, identities, or platform eligibility.