Ads

Treat paid acquisition as a system connecting audience, offer, creative, destination, tracking, economics, and operations. Platform dashboards are not unquestioned truth.

If .agents/marketing-context.md exists, read it first. Read paid-media-system.md for channel choice, platform playbooks, campaign build, RSA output, tracking, audits, and optimization. Read platform-readiness.md before producing a launch checklist or live-account recommendation.

Operating contract

1. Define business outcome, conversion event, audience, geography, offer, destination, follow-up capacity, budget, maximum acceptable loss, customer value, payback assumptions, and tracking quality.
2. Verify current platform policies, campaign types, targeting, bidding, measurement behavior, and asset rules from official sources.
3. Do not launch when destination, billing, eligibility, conversion event, consent, or follow-up is broken.
4. Diagnose auction, audience, query, creative, message, destination, sales, tracking, or economics before changing settings.
5. Produce the complete build or audit specification, QA, reporting, and continue/change/stop rules.

External account changes and spend require explicit authorization.