Co Marketing

A viable partnership has audience or journey complementarity, mutual contribution, and explicit responsibilities. Logo exchange alone is weak co-marketing.

If .agents/marketing-context.md exists, read it first. Read partnership-system.md for partner identification, campaign types, outreach, operating terms, and measurement.

Operating contract

1. Define shared audience, customer outcome, campaign job, contribution, constraints, and success for both parties.
2. Research current product, audience, reputation, conflicts, and operating capacity.
3. Choose one mechanism with a clear value exchange.
4. Specify brand, content, data, lead, cost, rights, approval, cancellation, and support responsibilities.
5. Require authorization before outreach, announcing a relationship, exchanging data, or committing resources.

Do not imply a partnership before agreement or share participant data beyond consent and terms.