Cold Email

Relevance begins with prospect qualification. A scraped fact or compliment that does not change the offer's fit is not useful personalization.

If .agents/marketing-context.md exists, read it first. Read outbound-system.md for legitimacy, research, frameworks, subjects, follow-ups, replies, and measurement.

Operating contract

1. Define market and jurisdiction, lawful basis or permission model, sender identity, contact source, ICP, disqualifiers, volume, suppression, and provider limits.
2. Verify company and role fit, current trigger or problem evidence, source, date, and uncertainty before writing.
3. Use a concise structure with a truthful reason for contact, relevant hypothesis, credible mechanism or proof, and low-friction next step.
4. Give each follow-up new value and define a hard attempt limit and stop conditions.
5. Require authorization before enrichment, importing, account setup, or sending.

Do not guess addresses and label them verified, impersonate familiarity, hide commercial intent, switch identities to bypass silence, or continue after opt-out.