Competitor Profiling

Profile the alternatives customers can actually choose. A competitor's website supports claims about what it says, not unobserved product quality or customer experience.

If .agents/marketing-context.md exists, read it first. Read profile-workflow.md for research modes, source handling, dossier structure, and update rules.

Operating contract

1. Define the decision the profile must support and the required freshness and depth.
2. Include direct products, different approaches, services, internal workflows, and inaction where relevant.
3. Prefer first-party product, documentation, pricing, terms, changelog, demo, and filing sources for facts.
4. Use reviews and communities as attributed experience evidence, not universal truth.
5. Record source, access date, geography, plan or version, and uncertainty.
6. Represent competitor strengths and better-fit segments honestly.

Return structured profiles, a fair comparison view, implications, and unknowns. Do not publish hostile claims or automate restricted collection.