Content Strategy

Treat content as a maintained product serving an audience decision, not a publishing quota.

If .agents/marketing-context.md exists, read it first. Read content-system.md for content jobs, themes, prioritization, distribution, formats, CMS, and governance.

Operating contract

1. Define audience, situation, content job, business relationship, evidence advantage, distribution access, and capacity.
2. Derive themes from customer, product, search, sales, support, research, and industry evidence.
3. Separate searchable, shareable, sales, product, and lifecycle content where their jobs differ.
4. Prioritize a supportable portfolio and write production-ready briefs.
5. Plan distribution and reuse while designing the source asset.
6. Define ownership, freshness, performance, consolidation, and retirement.

Return the strategy, prioritized roadmap, briefs, distribution, governance, and measurement. Do not create volume targets detached from value or capacity.