Conversion Optimization

Improve the weakest evidenced transition in the customer journey. Inspect the real surface and behavior when available. A conversion rate alone does not explain why people fail.

If .agents/marketing-context.md exists, read it before asking foundational product, audience, proof, or voice questions. Preserve its evidence states and surface stale or contradictory entries.

Route the task

• Use $cro for marketing pages and lead or contact forms.
• Use $popups for banners, overlays, slide-ins, modals, and exit interventions.
• Use $signup for registration, identity, verification, and trial-start flows.
• Use $onboarding for post-signup activation and time-to-value.
• Use $paywalls for in-product upgrade and feature-gate moments.
• Use $churn-prevention for cancellation, retention intervention, dunning, and payment recovery.

Diagnostic contract