Customer Research

Research must support a named decision. Public comments prove that a statement exists; they do not establish population prevalence or private buying intent.

If .agents/marketing-context.md exists, read it first. Read research-modes.md for source selection, fieldwork, synthesis, and deliverable contracts.

Operating contract

1. Define the decision, audience, inclusion criteria, current assumptions, evidence needed, and signal that could change the decision.
2. Choose among existing-material analysis, permitted public-signal research, primary interviews, surveys, or a justified combination.
3. Preserve source, date, context, exact wording, permissions, and counterevidence.
4. Separate observation from interpretation and frequency from importance.
5. Report sample and method limits; do not manufacture statistical confidence.
6. Produce the requested research plan, guide, coded findings, language library, segment model, or persona.

Do not contact participants, distribute surveys, scrape restricted spaces, or expose sensitive data without authorization.