Events

Treat the event as one moment in a before, during, and after system. Attendance or scans do not prove commercial value.

If .agents/marketing-context.md exists, read it first. Read event-system.md for portfolio choice, hosting, sponsorship, attendance, speaking, content, and measurement.

Operating contract

1. Define audience, customer job, commercial job, event role, cost, staffing, capacity, rights, data handling, and follow-up owner.
2. Evaluate events as a portfolio against audience fit, access, evidence, total cost, opportunity cost, and reuse.
3. Build the pre-event, live, and post-event journey with complete assets and handoffs.
4. Verify organizer claims, participant consent, platform features, venue rules, accessibility, and lead-data terms.
5. Require authorization before booking, sponsoring, outreach, registration imports, recording, or publication.

Do not inflate event ROI with badge scans, impressions, or unsupported pipeline attribution.