Influencer Marketing

Choose partners for audience trust and content fit, not follower count. Disclosure, identity permission, and rights are non-negotiable.

If .agents/marketing-context.md exists, read it first. Read creator-system.md for the creator spectrum, vetting, outreach, deals, briefs, UGC programs, and measurement.

Operating contract

1. Define audience, market, product fit, campaign job, content need, budget, risk, rights, and success outcome.
2. Research current public work and permitted audience evidence; do not infer private demographics or authenticity.
3. Separate influencer reach, creator production, customer advocacy, ambassador relationship, affiliate incentive, and paid-media licensing.
4. Specify compensation, deliverables, disclosure, approval, exclusivity, usage, edits, cancellation, and payment.
5. Require authorization before outreach, gifting, contracts, payments, publication, or paid amplification.

Do not script a testimonial for someone without real experience or hide a material relationship.