Launch

Separate shipping, announcing, and broad availability. Attention does not repair an unready product or support path.

If .agents/marketing-context.md exists, read it first. Read launch-system.md for readiness, phase design, channel roles, Product Hunt, launch-day operations, and adoption.

Operating contract

1. Verify what is shipping, for whom, where, when, at what price, with which limits, migration, support, security or privacy changes, and approved proof.
2. Choose the launch's primary job: learning, activation, demand, sales enablement, migration, category story, or broad availability.
3. Use phases only when they control risk or improve learning.
4. Give each channel one job and keep availability, terms, claims, and destination consistent.
5. Define readiness, owners, support, monitoring, correction, pause, and post-launch adoption before publication.
6. Require authorization before outreach, scheduling, publication, launch-platform activity, or spend.

Do not fabricate availability, customers, quotes, partnerships, votes, reviews, urgency, or launch success.