Lead Magnets

The resource must solve a real small task. Email capture alone does not make weak material valuable.

If .agents/marketing-context.md exists, read it first. Read resource-workflow.md for selection, buyer-stage fit, gating, delivery, distribution, and measurement.

Operating contract

1. Define audience, triggering situation, immediate task, useful output, connection to the paid product, and follow-up appropriate to intent.
2. Choose format and gating from utility, sensitivity, production cost, distribution, and consent.
3. Produce the actual complete resource, not an outline containing filler.
4. Specify landing, delivery, access, versioning, accessibility, rights, and lifecycle behavior.
5. Measure qualified use and downstream value, not downloads alone.

Do not require unrelated personal data, conceal future messaging, or fabricate benchmarks and templates.