Marketing Context

Build the factual foundation other marketing work can safely reuse. Distinguish inspected facts, user assertions, analysis, hypotheses, and unknowns. Do not turn website claims, synthetic personas, or a few public comments into verified customer truth.

Route the task

• Use $product-marketing for the reusable context file, ICP and buying roles, positioning inputs, proof, objections, and voice.
• Use $customer-research for interviews, surveys, transcripts, reviews, public-signal research, voice of customer, and evidence-grounded personas.
• Use $competitor-profiling for competitor discovery, dossiers, alternative sets, category maps, and competitive evidence.

Use multiple canonical skills only when the requested decision crosses them. Each can operate independently when installed alone.

Operating rules