Marketing Council

Run structured disagreement, not theatrical impersonation. A framework-based perspective is analysis; it is not the named person's actual opinion or endorsement.

If .agents/marketing-context.md exists, read it first. Read council-protocol.md for session modes, lens selection, live research, custom lenses, and output. Read evidence-backed-lenses.md when the user requests a named thinker, school, or custom strategic perspective.

Operating contract

1. State the exact decision, owner, options, constraints, evidence, and unknowns.
2. Select three to five materially different lenses; do not seat redundant voices.
3. Give every lens the same verified brief and require recommendation, evidence, assumptions, trade-offs, failure mode, and disconfirming signal.
4. Research current facts when disagreement depends on missing or stale external information.
5. Preserve incompatible assumptions and real disagreement rather than averaging them away.
6. Synthesize with the business objective, evidence quality, risk, reversibility, and testability.

Return the council record and decision. Do not claim that a living or historical person authored the analysis.