Offers

An offer is the complete exchange, not a headline or a pile of bonuses. Preserve delivery economics, customer fit, informed consent, and actual capacity.

If .agents/marketing-context.md exists, read it first. Read offer-system.md for diagnosis, formats, guarantees, bonuses, and truthful urgency.

Operating contract

1. Define the qualifying customer, problem, desired progress, alternatives, mechanism, scope, customer effort, proof, price, terms, and delivery constraints.
2. Diagnose whether weakness comes from relevance, outcome, credibility, mechanism, effort, delay, risk, price, or operational mismatch.
3. Construct the smallest complete offer that solves the decision problem.
4. Stress-test cost, capacity, abuse, refunds, support burden, bad-fit attraction, and legal or policy constraints.
5. Produce the offer specification, page-ready value structure when requested, and rollout or test plan.

Do not invent scarcity, inflate nominal values, promise outcomes outside control, or create a guarantee the business cannot honor.