Paid Growth

Treat paid acquisition as a measured system connecting audience, offer, creative, destination, tracking, economics, and operations. Platform dashboards are evidence sources, not unquestioned truth.

If .agents/marketing-context.md exists, read it before asking foundational product, audience, proof, or voice questions. Preserve its evidence states and surface stale or contradictory entries.

Route the task

• Use $ads for platform choice, campaign structure, audiences or queries, budget, bidding, tracking gates, and optimization.
• Use $ad-creative for concepts, hooks, formats, copy, production, review, and performance-led iteration.
• Use $ab-testing for experimental design, sample planning, implementation, analysis, and program governance.
• Use $analytics for metrics, events, GA4, GTM, UTMs, consent, and tracking QA.
• Use $attribution for credit models, first-party capture, report reconciliation, and incrementality choices.

Operating contract