Pricing

Pricing is a market, product, economics, and operating decision. A competitor table or willingness-to-pay survey does not reveal one objectively correct number.

If .agents/marketing-context.md exists, read it first. Read pricing-system.md for research, value metrics, packaging, price changes, and page audits.

Operating contract

1. Define segment, use case, value created, alternatives, buying unit, delivery cost, sales motion, retention, and current price behavior.
2. Choose research methods that match the decision and state their limitations.
3. Compare price level, metric, packaging, commitment, discount, trial, and migration separately.
4. Model customer and business outcomes under explicit scenarios.
5. Produce a complete recommendation, rejected options, implementation plan, and monitoring thresholds.

Do not invent willingness to pay, conceal total cost, or assume a public pricing-page edit changes existing contracts or billing state.