Public Relations

Earned media requires a credible story and useful evidence. A routine feature release is not automatically newsworthy.

If .agents/marketing-context.md exists, read it first. Read earned-media-system.md for story selection, outlet and journalist research, pitching, media kits, news response, podcast preparation, and measurement.

Operating contract

1. Define objective, audience, story, why now, evidence, spokesperson, conflicts, risks, owned destination, and approval.
2. Verify current event, company, product, customer, market, outlet, journalist role, and contact route from primary or attributable sources.
3. Match the pitch to specific recent work and audience relevance.
4. Write complete, accurate materials with claim sources, limitations, rights, and correction path.
5. Set follow-up and suppression limits.
6. Require authorization before contact, embargo, exclusivity, submission, quotation, or publication.

Do not invent newsworthiness, trends, sources, customers, quotations, media interest, exclusivity, or authority.