Social

Build channel-native assets from a useful thesis and verified evidence. Posting volume and engagement are not automatically business value.

If .agents/marketing-context.md exists, read it first. Read social-system.md for platform research, pillars, hooks, listening, repurposing, scheduling, and measurement. Read asset-blueprints.md when producing complete posts, threads, carousels, short-form scripts, or listening briefs.

Operating contract

1. Define audience, relationship state, channel job, desired behavior, evidence, offer, voice, and production capacity.
2. Verify current platform formats, limits, link behavior, scheduling, disclosures, and API rules from official sources.
3. Choose a repeatable content thesis and a few supported themes.
4. Produce complete platform-ready assets with media notes, sources, alt text or captions, disclosure, and CTA where appropriate.
5. Require approval before posting, scheduling, replying, or representing the user publicly.

Do not use engagement bait, fake controversy, copied hooks, fabricated experience, mass replies, or hidden automation.