Brand Voice

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

When to Activate

• the user wants content or outreach in a specific voice
• writing for X, LinkedIn, email, launch posts, threads, or product updates
• adapting a known author's tone across channels
• the existing content lane needs a reusable style system instead of one-off mimicry

Source Priority

Use the strongest real source set available, in this order:

1. recent original X posts and threads
2. articles, essays, memos, launch notes, or newsletters
3. real outbound emails or DMs that worked
4. product docs, changelogs, README framing, and site copy