Implementing Consent Withdrawal

Overview

GDPR Article 7(3) states: "The data subject shall have the right to withdraw his or her consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Prior to giving consent, the data subject shall be informed thereof. It shall be as easy to withdraw consent as to give it."

The "equal ease" requirement is the most technically demanding aspect. If consent was given with a single checkbox tick during sign-up, withdrawal must be achievable with a comparable level of effort — not buried behind multiple navigation layers, settings pages, or dark patterns.

Equal Ease Analysis

Measuring Consent Complexity

Quantify the effort required to give consent and ensure withdrawal meets or exceeds this standard: